Did perceptions change?
Understand how advertising influenced recognition, brand preference, and willingness to buy.
Awareness · Favorability · Consideration · Purchase intent
Get in touch Measurement
Understand the impact. Inform the next investment.
See how your media influences what shoppers think and do.
Start with the question
What do you
need to know?
Did behavior change?
Evaluate shopping actions and, where measurement supports it, incremental sales.
Traffic · Add-to-cart actions · Store visits · Sales lift
Selected study findings
Build preference.
Influence purchase decisions.
Upwave / Brand lift
+5.3percentage points
aided awareness
Overall campaign
Help more shoppers recognize your brand.
An Upwave study found higher aided awareness among respondents exposed to the campaign compared with the control group.
Aided awareness measures whether respondents recognize a brand when prompted. This overall campaign finding was reported as statistically significant at the 95% confidence level.
Lift is the percentage-point difference between exposed and control response rates. Figures are rounded. Source: Upwave study report.
DISQO / Brand lift
+10.5percentage points
favorability
People who had never purchased
Build interest among potential new buyers.
A DISQO study found higher brand favorability among exposed respondents who had never purchased the brand.
Favorability measures how positively respondents view a brand. This audience-segment finding was reported as statistically significant at the 90% confidence level.
Lift is the percentage-point difference between exposed and control response rates. Figures are rounded. Source: DISQO study report.
Upwave / Brand lift
+10.8percentage points
consideration
Previous purchasers
Higher consideration among previous purchasers.
An Upwave study found higher brand consideration among exposed respondents who reported purchasing the brand more than three months ago.
Consideration measures whether respondents would consider choosing a brand. This audience-segment finding was reported as statistically significant at the 95% confidence level.
Lift is the percentage-point difference between exposed and control response rates. Figures are rounded. Source: Upwave study report.
DISQO / Brand lift
+8.3percentage points
purchase intent
People who had never purchased
Increase willingness to buy.
A DISQO study found higher purchase intent among exposed respondents who had never purchased the brand.
Purchase intent measures stated willingness to buy, rather than completed purchases. This audience-segment finding was reported as statistically significant at the 90% confidence level.
Lift is the percentage-point difference between exposed and control response rates. Figures are rounded. Source: DISQO study report.
Put the findings to work
Make the next investment
informed by the last.
Audience
Understand who responded.
Message
Identify what deserves further testing.
Investment
Inform where to focus next.