Your shoppers are playing. Build demand where they are.
Your audience, in context
Your shoppers have a life beyond the shelf.
80%+
of Gen Z play weekly
A place to build relevance with younger audiences.
71%
of Millennials play weekly
An opportunity to connect with adult shoppers.
75%
of U.S. parents play weekly
A connection to today’s households.
U.S. population participation · ESA / YouGov, 2026. Gen Z includes ages 14–29.
About the audience research
Weekly play means one or more hours per week. Millennials: ages 30–45. Fieldwork: February 11–25, 2026; 13,545 respondents. Each statistic describes its own population; these groups overlap. Participation does not establish the audience available through any single advertising placement. Audience age and suitability must be considered in campaign planning.
Give shoppers another reason to consider your brand.
More likely to consider purchasing brands advertised in online games they like
Gen Z adult gamers58%
Millennial gamers56%
Share agreeing or strongly agreeing · U.S. adult gamers · DISQO, 2025 report; fieldwork 2024.
Stated consideration, not a measured increase caused by a campaign.
DISQO / 2025 · Study details
In-Game Advertising 2025, page 17. DISQO surveyed 3,323 U.S. adults aged 18+ from October 30–November 15, 2024, including 2,568 people who game. Data was balanced on age, sex, and income and weighted to represent the U.S. population. Findings are self-reported; generation-specific sample sizes are not provided. These results are not Hashku campaign outcomes. The source report requires registration.
Reach relevant shoppers across mobile, PC, and console with media built around your audience and objectives.
Playable experiences
Let shoppers interact with your product’s benefits through custom games and playable ads.
Branded integrations
Bring your brand into the games shoppers enjoy through native placements and in-game integrations.
The retail connection
Give gaming a job in your retail plan.
39%
of gamers report having purchased a product or service after seeing an in-game ad.
DISQO, 2025 report. The question asks whether this has ever happened. Self-reported past purchase, not a conversion rate, incremental sales, or a CPG-specific result.
DISQO / 2025 · Study details
In-Game Advertising 2025, page 20. DISQO surveyed 3,323 U.S. adults aged 18+ from October 30–November 15, 2024, including 2,568 people who game. Data was balanced on age, sex, and income and weighted to represent the U.S. population. Findings are self-reported; generation-specific sample sizes are not provided. These results are not Hashku campaign outcomes. The source report requires registration.
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