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The shopper shift
Shopping adoption
42%
Adobe Consumer Survey · July 2026.
Adobe conducted consumer surveys of more than 5,000 U.S. respondents in July 2026. This finding measures self-reported use for online shopping, including discovery and product research. It does not measure the share of purchases completed through AI.
Read the Adobe reportRetail discovery
+62%
Adobe Digital Insights · July 2026 vs. July 2025.
Adobe’s August 2026 report measures retail visits referred from AI sources. This finding compares July 2026 with July 2025. It covers retail broadly and does not establish the sales impact of an AI visibility engagement.
Read the Adobe reportThe consideration opportunity
Why Hashku
The Hashku approach
Agree on priority products, shopper questions, competitors, and AI platforms. Establish where your brand stands.
Identify missing product strengths, inaccurate information, and the sources shaping the answers.
Prioritize the work with your team. Assign ownership for agreed improvements and review what changes.
Working together
A visibility baseline, prioritized recommendations, and progress reviews tied to the work. We examine the underlying answers and cited sources so your team understands the findings and what to address next.
Yes. We consider relevant retail destinations alongside your brand and product information. Recommendations distinguish what your team controls from work that requires coordination with a retailer or another content owner.
AI Shelf Presence builds on accessible pages and useful product information. It adds a view of how your brand appears in AI answers and which sources shape those answers. The findings help your existing team prioritize work across content, ecommerce, and technical improvements. Shopper research, including Voice of the Customer, can inform the questions we examine.
Google Search Central on AI featuresWe agree on scope and ownership at the start. Hashku leads the analysis and prioritization, then coordinates the agreed work with your team and existing partners. Progress reviews cover what changed, what was completed, and what to address next.
We track a consistent set of shopper questions, competitors, markets, and AI platforms. Reviews examine how often your brand appears, how it is described, and the sources cited. Available referral and shopping data are reported separately from visibility. Platforms determine their answers, so we cannot guarantee recommendations or rankings.