Are you prioritizing the right audience?
Identify the needs and motivations of the customers represented in your feedback.
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Get in touch See your brand
What we learned.
Clear findings.
Get in touch Voice of the Customer
Understand your shopper. Sharpen your next move.
Before your next brand decision
See your brand
through their eyes.
Are you leading with the right benefit?
Understand what shoppers value and which strengths deserve more attention.
What could make your message more relevant?
Use customer language and experiences to sharpen your next brief.
Research in practice
What we learned.
What we recommended.
Household cleaning
A benefit worth bringing forward.
The finding
Pleasant scent appeared more frequently than germ-killing efficacy in the customer feedback we analyzed.
The opportunity
Give scent a more prominent role in creative alongside efficacy messaging.
Pet care
An audience worth prioritizing.
The finding
Households with multiple dogs emerged as the largest identified buyer profile in the analysis.
The opportunity
Prioritize creator partnerships and content that reflect life with multiple dogs.
Energy drinks
Room to broaden the conversation.
The finding
Brand messaging emphasized longtime loyalists, the smallest of three audience groups in the feedback.
The opportunity
Broaden messaging to address the needs and motivations of the other audiences identified.
What you receive
Clear findings.
Practical direction.
Your business question shapes the scope. The analysis can include:
Shopper insights
Key motivations, usage occasions, and patterns in customer experience, with supporting evidence.
Messaging priorities
Benefits to emphasize, questions to address, and customer language to inform your next brief.
Recommended actions
Priorities for creative, media, product communication, and conversations with retail buyers.
Working together
Before we begin.
We analyze customer feedback to understand recurring needs, motivations, and experiences. We interpret those patterns in the context of your brand and translate them into recommendations for the decisions your team needs to make.
Yes. Voice of the Customer can be a standalone engagement. You can use the findings with your internal team, agency, or a broader Hashku media engagement.
Yes, where relevant feedback is available. We agree which brands and products to examine as part of the scope.
Your brand or products, the question you want to answer, and the decision or timing the work needs to support. We then confirm the available feedback, scope, and deliverables together.
Timing depends on the number of brands and products, the available feedback, and the depth of analysis. We agree a delivery schedule when we define the scope.