New distribution
Introduce your product to shoppers in newly available markets.
Get in touch Location-Based Advertising
You won the shelf. Now reach the shopper.
The retail opportunity
Build demand around
your distribution.
- Your retail footprint
- Focus on your priority retailers and markets.
- Your shopper
- Use visitation patterns to inform audience selection.
- Your message
- Connect a reason to try with a place to buy.
Your retail priority
Give your next retail priority
a focused media plan.
Priority retailers
Focus advertising around the retail relationships that matter most.
Seasonal demand
Connect a timely product occasion with relevant shoppers and stores.
Why Hashku
The location informs the audience.The shopper shapes the message.
Explore Voice of the CustomerShopper understanding
Identify motivations, purchase barriers, and reasons to try.
Retail context
Connect the plan to your distribution and priority markets.
Connected execution
Bring audience selection, creative, media, and measurement into one plan.
Measurement
See the response.Decide what comes next.
- Audience delivery
- Who did the campaign reach?
- Shopping response
- Did shoppers engage and visit the shopping destination?
- Store visitation
- Did exposed audiences visit the selected retail locations?
Working together
Before we begin.
Location intelligence helps define audiences through relevant visitation patterns. Advertising can then reach those audiences across suitable channels, with the plan focused on your priority retail markets.
Reporting can include campaign engagement, traffic to a shopping destination, and store visitation. Sales studies can be considered where the data and campaign design support them.
Bring your retail priority, products, distribution, timing, and budget. The first conversation helps establish the audience and market opportunity, a suitable campaign scope, and the measurement approach.